Fyi TV 18 is the No.1 lifestyle-based channel that was launched in India in the year 2016. Their channel consists of an amalgamation of home, food, and relationships at its core thus connecting with people's life.
The brand was looking at creating a website with an Indian touch that would strike the Interest amongst the right audience. We designed a highly informative website notifying the show's description, schedules, short video and clips of the shows in a way to keep their viewers informed about the existing and upcoming shows. With the website being high on data, the shows were categorized and segregated into Circle, Tate, Space & Fashion, making it easier for the visitor to find their preferred category and its specific show.
It was crucial to have a smooth transition experience for the user while browsing through the website. The website was designed with keeping these factors in mind, which resulted in a clean website integrated with easy navigation.